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I designed new mobile ads weekly for the Big Fish Casino App, which was our number one game on mobile. The goal was always to highlight some of the exciting aspects of the game, while increasing the amount of people interacting with our ads. The most popular product on this app were the slots, therefore there was more emphasis placed on showcasing them. The app was also targeted towards women, so many of the ads were specifically designed to appeal to this audience.
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This ad was created to target the modern woman of today, who has a busy life on the go.
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This ad came out when the iPhone 6 and 6 plus were released, to show that our graphics would fit into the new larger format.
This ad was created to appeal to the poker players, and was aimed towards a male customer base.
This ad was targeted towards Blackjack players, inviting them to play a hand and test their luck.
This ad was created to test against other ads which used photography, to see if illustrations or photos produced better results in ads.
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The ad features the main character from the game, Pamola, and highlights many of the different games in the casino app.
To attract more new users, I focused on the slots game portion of Big Fish Casino, which was the most popular game with our customer base.
The final final reel spinning was to promote a sense of excitement and anticipation of winning big that comes from slot machines.
This ad was created around New Years, and was created to evoke a celebratory mood.
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