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I designed new mobile ads weekly for the Gummy Drop, a match-3 game, which we were pushing to a global market. The goal was always showcase the different locations where the game took place, and increase our global audience. The travel element of this game was often used to differentiate it from other games in the genre.
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I wanted to capture the global and mobile nature of this match-3 game.
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These images were created as a set for Instagram when they first started serving ads. I based them off Insagram styled photos, and integrated the gummy drops as if they were a part of daily life.
While testing out animated ads, I chose to do one in a paper style reminiscent of the graphics in game. I wanted to highlighted the match-3 and travel elements that were Gummy Drop!'s Key attributes.
This ad was created for to target our French audience, and was focused on showing how mobile gaming was part of normal daily life.
I wanted to show the sense of excitement players feel when they are playing a great match-3 game.
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This ad was focused heavily on the travel theme of the game, to differentiate it from other match-3 mobile games.
This ad was created around Valentine's day, and was created to show the connections you could make in the game.
This was an add created at the launch of the game, using the paper cut style of the game, I wanted to bring attention to how this game was different aesthetically from other match-3 games on the market.
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