Newsletters

Another large part of my work was creating newsletter assets for various games, as well as for our beta testing and sales. I was also tasked with creating unique and on brand email templates for top games, to go to targeted sets of users to keep up engagement.   

I designed this newletter to play up the orinignal and nostalgic look of the original Archie comics as the selling point for this game.

I designed the custom template for the game Fairway Solitaire, which could be used by the marketing team for in-game promotions.

I designed the newsletter template for the game Dark Manor, which had a creepy Art Nouveau aesthetic.

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I designed this newsletter to feel like a call to arms, to get more participation from our community in our Free Kingdoms community growth event.

This newsletter was created for VIP players in Big Fish Casino, to let them know what rewards they were qualified for, for participating in the VIP program.

Our target demographic was middle aged women, so much of our focus in marketing was specifically designed to appeal to them. This newsletter was designed to show not only the sale, but the limited time in-game theme, as well as objects in the game.

A large portion of our customer base was international, therefore I also did a lot of localization of ads for these foreign markets.