Out of Home Campaign 

Out of Home was an effort to get new customers for the Microsoft Solitaire Collection App in physical locations such as Airports, Doctor's Offices, Taxis, and more, where people might need a game to pass the time. This was a completely new way to try to acquire players, as prior to this, we'd always relied on customers finding us through typical channels such as Google ads and app stores. With each location, we made sure to tailor each ad type to the location as well as aspirational feeling we wished to evoke for our players. 

Airports

Transportation 

Offices & Waiting Rooms